This the age of strong visual media. However, audio too is making a forceful comeback — we witness the growth of podcasts, audio books and radio.

There is audio streaming sector. There are platforms like Audible and Spotify. The future of audio streaming companies looks promising.

There are podcasts of diverse content — from education to mythology to sex education. Audio podcasts cater to specific audiences — those interested in self-improvement, motivation and mindfulness. What OTTs did to cinema, podcasts are going to do to the radio shows. These get the audience for even niche content. Podcasts can cover taboo topics. There are erotic podcasts too. Amazon has added podcasts to Amazon Music and has established Audible. It has acquired Wondery, a podcast company. Apple has purchased Scout FM. SiriuXM purchased Simplecast. Audio streaming companies sign deal with celebrities for podcasts.

Audio does not compete with video, and yet audio does compete with video. Audio production is economical. It saves time for the consumer. He/she can do a number of other things while listening to the audio. Audio is non-intrusive.

Audio books are storytellers Priyanka Chopra’s memoir Unfinished is available as audio book.

Advertising too has started leveraging the spoken word. It has good brand recall value. It drives communities. The ad revenue from audio streaming platforms is also set to rise.