M & E sector in 2022 is expected to reach Rs.1.89 trillion. In 2020, it had reached Rs.1.38 trillion. In 2024, it is expected to reach Rs.2.32 trillion.

Advertising revenue reached in 2021 Rs.74,600crore. The highest growth was registered by TV advertising — Rs.31,300 crore. Digital advertising reached Rs.24,600 crore. Print advertising reached Rs.15,100 crore. The three sectors together accounted for 95 per cent of total ad spends in 2021. TV’s share was 42%, and digital and print’s share was 33% and 20% respectively. India’s advertising revenue is likely to grow to Rs.1 trillion by 2024.

Online gaming is another winning segment. Animation and VFX were the fastest growing segments. Events, films, OOH and radio too have shown recovery.