Brands make use of the existing metaverse platforms such as Sandbox or Roblox. Consumers can buy these brands and use them on their avatars or even resell them.

Some brands just associate themselves with an event. If there is metaverse wedding brands like Coke can participate. Thirdly, some brands try to explore, and create their own metaverse, e.g. Qatar Airways.

Cadbury tried metaverse dinner date experience on moon for Valentine Day this year. Tata Tea premium and McDowell celebrated Holi with a metaverse party.

Metaverse is used to share new experiences, rather than immediate monetisation, though it has tremendous potential of monetisation in future.