Metaverse is a virtual world where people live, work and play through their avatars. An Indian restaurant chain, the Olive Group, has entered into this alternative universe. Oculus app called Quest now offers VR headset. Sony and MS spend more and more on VR-based headsets.

Indian companies too dabble in metaverse. Accenture has created the Nth floor abroad. Here it recruits new people, holds meetings and conducts training. Accenture says these are early days of metaverse, and soon companies will adopt this concept. Accenture conducted an innovation contest globally in metaverse. It expects to induct new hires across the globe. The possibilities are limitless and HCL believes in this. HCL has created Meta Labs.

The first users will be B2C players. Tanisque, a jewellery brand of the Tatas, has launched Romance Polki jewellery line on the metaverse. The jewellery can be tried on avatars. Another segment which will fast adopt metaverse is that of fashion and e-commerce. The offline shopping experience can be simulated online in e-commerce. It is going to be a big game changer. Film industry celebrities and fashionistas will accelerate the adoption of metaverse.

People use filters on Snapchat. They use AR on cell phone. They change their face. They send a funny photo to their peers. This is a fore-runner of metaverse. It is not far from where we are right now.