Two Year PG Diploma in Journalism

It helps students to develop their skills in research,writing ,and delivering news in different media. Well-researched writing is well received. The degree provides a theoretical background. You can specialise in an area of journalism.

One Year P.G. Diploma in Journalism

It is a practical hands-on course. This crash course makes students ready for the industry.

The work that you do is valued more is this industry than a degree or a diploma.

Specialisations

Advertising

This is a challenging field, though not conducive to fast growth. There are separate diplomas in advertising. Some offer MBA in this subject. Students just focus on copy writing and content generation. There are areas such as account planning, brand management and client servicing. Rather than a diploma, a full-fledged MBA degree will help you master all these areas. Institutes should teach how to make creative briefs. A diploma in advertising packs close to three dozen subjects. There are other areas such as Public Relations and Media Management. A degree is necessary to enter these areas.

Public Relations

Degrees at P.G. level are offered. There is MBA in PR. The students should keep abreast of the latest developments, and not rely fully on the degree. Constant up dating of knowledge is necessary. Some prefer a degree abroad which exposes the student to the best in the field. Indian courses still lack the practical approach. Good institutes offer placement services. MBA in marketing broadens the knowledge of a student. Here PR is not studied as a stand-alone subject. PR students must have aptitude for the job, and must be articulate. They must have a fair understanding of how the industry works.

So much festivity in the air.The Yuletide spirit right in our midst ! The churches and mid-night masses ! Christmas carols ! Cakes and confectionery ! Turkeys ! Wishing everybody ! Santa and his gifts ! Christmas shopping ! While we celebrate, let us spare a thought for our less fortunate brothers and sisters ! Bring a smile to their faces ! That will be true celebration ! Merry X’mas to you all ! It’s a big marketing occasion  ! It’s great festival ! It brings out the best in us.

And soon the New Year will arrive.We will leave behind a year passed by. And lots of memories ! I wish you a happy and prosperous new year ahead.

Keep reading the write ups, especially penned for you ! These will make you understand what marketing is all about.

We as users simply received the news. At the most, we send a letter to the editor. All this is changing. People who are connected have started reporting what they are witness to — scams, accidents, corruption, civic apathy or philanthropy. This is horizontal communication and a power shift. There is a network of micro-reports on social sites like YouTube and Facebook. Their views are being welcomed by the mainstream press. Journalists write to be read. They require an audience. As mainstream press becomes receptive to citizen journalists, there will be more space to marginal voices and alternative viewpoints. Mainstream press may use citizen journalists to access news from those parts where the organisation may not commit resources. It is inexpensive too. It reports unfettered by institutional pressures and biases. It may lack efficiency and finesse but it has both conscience and compassion.

Traditionally, mass communication over the past hundred years was related to the audience size—the masses of people. The audiences were large and diversified. They were anonymous for the corporates who created material. The concept worked well till recently. However, theses days there are 500 plus TV channels, hundreds of FM radio stations, and millions of internet users. The mass of audience has become fragmented. There is a special audience for each TV channe l— may be not a big mass. Mass communication, to this extent, becomes a misnomer. However, though mass has not remained significant in mass communication, the way the content is created is special. These days the content is produced by mass production process  to reach out people at the same time. The process by its very is nature industrial.

In yester years, newspapers had two departments—editorial and composing. In editorials, there was predominantly Brahmin manpower. The compositors were Brahmins, Maratha, Dalit and OBCs. Nana Saheb Parulekar from Sakal  worked for seven to eight years under Babasaheb Ghorpade, who was a Maratha. It was paragmatic and influenced the Brahminic journalism of Kesari  and Gyanprakash. Sakal  was popular amongst the common masses. Nanasaheb was Gandhian, but was dressed in western clothes as he was US-returned. There were two journalists who favoured the masses—N.B.Parulekar and Baba Saheb Ambedkar. They were both in the Columbia university in junior-senior positions. The domination of Brahmins in Marathi journalism was curtailed due to their efforts. Though journalism was Brahmin dominated, the allied professions had the depressed classes, e.g. there were Marathas in printing. There was non-Brahman journalism due to the efforts of Chhatrapati Shahu and Sayajirao. However, this was not influential enough to attract readership and hence advertising. IT entered in printing and journalism, and that opened the doors to non-Brahmin talents. There was wide-spread talents in all castes. Globalisation also helped the professionalisation of journalism. There was a flow of people into the AV medium of DD. In rural Maharashtra, there was an upsurge  of fortnightlies, magazines, dailies. That is because of the ease with which a publication can be run on the strength of available technology. This rural journalism is mostly non-Brahmin.