Some of the common questions used in marketing analysis are given below:
Pertaining to Customers
O What is the size of the actual market?
O What is the size of the potential market?
O What is the growth rate of the market?
O What is the decision making process while buying?
O Why do the customer buy?
O How do they use the product?
O Do they continue to buy the same product?
O What are the market segments and how big they are?
Pertaining to Competition
O What is our market share vs. competitors?
O What is the sales forecast for us and for our competitors?
O What is the brand awareness visa vis competitors?
O What is the brand perception of our product as compared to competitive products?
O How frequently do they buy our product as against competitive products?
O What is the satisfaction level with our products as against competitive products?
O What is competitive strategy?
Pertaining to Operations
O How good is our distribution?
O How good is our promotion?
O How good are our sales people?
O How good is our pricing?
O What would be the reaction of customers to product changes ?
O What are the chances of new product adoption?
Pertaining to Environment
O How the technological changes will affect us?
O How the media scene would affect us?
O How the social changes would affect us?
O How the government would affect us?
O How the economic environment would affect us ?