1 Business and Corporate Research
O Market share studies
O Industry characteristics
O Market characteristics
O Market trends
2. Product Research
O Concept development and testing
O Brand research
O Packaging research
3. Distribution Research
O Channel performance studies
O Warehouse location studies
4. Pricing Research
O Cost analysis
O Demand analysis (Sales forecasts and potential)
O Competitive pricing analysis
5. Promotion Research
O Media research
O Advertising effectiveness
O Motivation research
O Salesforce territories, Compensation etc.
6. Consumer Behaviour
O Attitudes
O Satisfaction
O Awareness
O Segmentation.