It is communication targeted at bringing about social change. It has a very broad ambit and can be applied to the traditional fields and the new fields. The traditional fields are agriculture, health care, nutrition, education etc. The new fields are citizen empowerment, gender rights, governance, urban and rural development, environment etc. It equips you to apply theories of development media and communication to design effective social campaigns. It makes you a good planner, manager or implementer in the development sector. While applying communication theories, the prevailing socio-economic, cultural and political scenarios are kept in mind.