Online journalism is different, operates faster, and is more efficient than print and broadcast journalism. Each article can be evaluated through audience metrics. The team has to track the breaking news and produce top quality SEO-enriched content. SEO stands for Search Engine Optimisation. There are updates on an hourly or minute-by-minute basis. The key words that are trending are incorporated into either the headline or the initial few paras of the article. The content that incorporates key words draws traffic to your site. Reporters become content-providers and editors manage the content. Commentators primarily write for search engines.