It  is true that making a film is easier than distributing and releasing it. India is short of screens, a country of 1.25 billion people has only 10,000 screens as against 40,000 screen for 40 crore people in the US. India produces about 1000 movies a year in 12 languages. Many of these movies fail to reach the audiences. The question of recovering te cost of making the movie does not arise. One solution is to adopt digital distribution where the content is available on the connected device, say TV, PC, tablet, smart phone, laptop etc. The picture is thus sold digitally. Some companies have entered into this business, e.g. HalFTicket TV which has content that is curated of 25000 hours.