Apart from cricket, we now  have viewers for Indian games like kabaddi. Star India will broadcast the second season of PKL across eight channels of its network. PKL I had 435 million viewers nationwide. It was one of the most-watched Star properties in the country. The finale alone recorded a reach of 86.4 million. Star is the title sponsor. Leading brands have signed up as associate sponsors. Star wants to develop multi-sport culture. Among all non-cricket leagues, it is kabaddi that perhaps resonates at the grassroots and holds great potential.