Fashion cannot be considered in isolation. It keeps pace with the evolution of society. The contemporary fashion owes a lot to  ‘couture’ which is a French word for dressmaking. Fashion was just an indulgence to begin with. It grew into a fad. Later that transformed into a trend. Today, ultimately it is a multi-billion dollar industry. In the early 1920s , women began competing with men for clothing. Coco Chanel broke the stereotypical feminine conventions. The idea was to look good, different and daring. Way back in 1850, Levi Strauss, a German was inspired by tent material used by workers to introduce a heavy cotton cloth called Denim to make tough trousers to be used by miners. The colour was a special blue indigo. In 1873, he added patented copper rivets to strengthen the trousers further which sagged because of the weight of the heavy mining tools, and gold metal. This is the story of the birth of the blue jeans. The story has spilled over the 20th and 21st century. It has become the hallmark of casual dressing. The 1950s and the 1960s  witnessed party spirit with rock-n-roll music. The Beatles were the fashion ambassadors. The hippie look appeared on the scene Elvis Prisley was worshipped. Satin jeans of Mick Jagger were popular. Music makers symbolised revival of life which was sedated in previous decades. In the 1960s, we saw jackets, jive and jewellery. Leatherwear and Harley Davidson were becoming common. The floral prints of shirts were sighted. There were suede boots, sandals and soft slippers. The trousers were tight fitting. They flared at the hem. The forehead carried bandanas.The clothes and music together screamed freedom and open-door policy. In the 1970s, drugs and disco dominated the scene. The role model was John Travolta dressed in flared trousers, boots and flamboyant shirt with a jacket. Women were dressed in ultra-liberated clothes. In India Zeenat smoked away all the seriousness in Hare Rama Hare Krishna. The clothes had broad collars and matching ties. There were high heels and platform soles. The trousers were unisex. There were brief skirts or skirts of exotic material, fabric and colours. The jeans broke away from tradition. In the 1980s, there was an over dose of clothes and accessories. It was a time of gymming and work outs. The fashion industry came of age. Armani, YSL, Calvin Klein, Pierre Cardin, Ralph Lauren  were big names in fashion. Italy, France and the US were driven by fashion. Issey Miyake entered the hallowed fashion portals by default. India imitated the West. Sportswear came into vogue, e.g. Reebok, Nike and Adidas. Casual wear followed suit. Sneakers and trainers were favoured as footwear with jeans in casual wear. The clothes wear supposed to fit to a T, as people wanted to flaunt their sculpted anatomies. In the 1990s, creativity was allowed full play. There were unisex clothes and loud accessories. The nail polish colours and lipstick colours were bizzare. There was accessorisation for male folk too, e.g. ear rings. These no longer indicated sexual preferences, but made just a fashion statement.There was liberal use of trinkets, beads, pearls and others to adorn never thought of parts of human body. The accessories were branded for the first time. The 1990s synthesized all that was happening in the past. People chose the best from the past. The millennium is the new beginning. It has blend of natural cotton and synthetic latex. There are jeans and lehenga choli. There are kurtis of various colours and design. Women wear short fluorescent coloured tops. The garments are tight fitting. The colours of the body are emphasised.