Fashion has two aspects — the look, and the people behind the look. The designer initiates the process, but the ramp model translates it into concrete form. These are the marketing brains but the endorsement by celebrities moves the masses. A creation stitched by a mundane tailor in a dingy room attracts huge prices in swanky boutiques. Fashion is written by the fashion and style icons — the rock stars, sports persons, designers, politicians, supermodels, film stars, fashion photographers and choreographers.

The influential people in society create and set fashion trends. Giorgio Armani signature works wonders. Shane Warne endorses Nike. People tend to make a statement by what they wear. It is a fashion statement. It is a way of life. It is a life style. Fashion either keeps pace or moves ahead of the pack. Fashion lends credence to the world of celebrities. Sylvester Stallone runs a chain of restaurants. Michael Jackson was an inspiration for many. Di Caprio and Madonna are a class by themselves. Elton John has created a special look for himself. Spice Girls spawned a fresh look. What Man Mohan Singh wore was important to millions.People in public life have to take extra efforts to preserve and protect their appearance. Kennedy and Jacqueline were a glamorous couple. Lady Diana was a very special fashion icon.She remains alive both in life and death. Jawaharlal Nehru’s legacy is acknowledged in India. The Nehru cap and jacket were identified with freedom. Rajiv Gandhi represented the aspirations of the middle class. These people’s life style influences us. Some fashion icons live in ivory towers. Their life style is luxurious, but it cannot be emulated. The celebrities in the film world have more influence on society in India. Some are positive influences, and some negative. Cinema costumes and style have a wide following. These are the trend-setters. Cinema and fashion go hand in hand. Animation movies spawn fashion. Music channels on TV and popular soap operas also influence fashion. The VJs also are fashion icons. Fashion surrounds us, and has entered our sub-conscious.