TV channels can sell the rights to their content to foreign channels. Pakistan TV networks are the big buyers of Indian TV content. All the Pak channels are free-to-air, and so the revenue generated is only from-advertising. The advantage in buying Indian content is that whatever works in India works there too, as the sensibilities are more or less similar. Indian content forms 15-20 per cent, while the rest is local or sourced from other sources like Turkey and Egypt. Indian content is ready to be telecast as there is no need to translate, dub or sub-title it. Most content is thus shown simultaneously, but if logistical problems exist, there are exceptions and content is shown after sometime. The regulatory authorities in Pakistan restrict the number or percentage of Indian content. All channels such as Colors, Zee, Star and Sony contribute content to Pakistan TV networks. The total syndication market for India is Rs. 170-Rs. 180 crore across 125 markets. Of this, the share of Pakistan TV networks is Rs.40 crore across 7 to 8 channels per annum. It is growing at 10 per cent per annum.