It has been realized that two TV rating systems are not sustainable as it causes confusion in the industry. Therefore, Broadcast Audience Research Council — BARC and TAM, a joint venture of Nielsen Holdings, US and WPP, UK will form a company to manage the combined meters these two firms have in 32000-odd Indian homes. For the time being, the working title is The Meter Company. There are 32000-34000 panels which would be managed by the Meter Company. The agreement has been reached, and in a few months the company will be operational.