LinkedIn some 4-5 years back was recognised as a job portal. It has successfully rebranded itself by being acknowledged as the professional content platform and one that provides opportunities related to career. It also wants to expand its identity by being a communication platform, and carries some 1 lac pieces of long-form content. Thus this publishing part changes the social media platform completely. The portal provides a basket of facilities which will help professionals, job seekers and recruiters. In May 2015, it had 30 milloin users. Thus it is the second largest market outside the US. Besides, it is the fastest growing one. LinkedIn Recruiter allows Indian recruiters to search and target profiles. LinkedIn Hiring Solutions are used by a number of companies.LinkedIn has made a lot of acquisitions — Newsle, Pulse, Careerify and SlideShare. In 2015, it acquired lynda.com.