LinkedIn

LinkedIn is the professional networking site. It is a tool where Indians executives and employers register their presence. Executives are using it more to build their networks and seek jobs. Employers are using it as an online enployee contact source, a publishing platform and as an avenue to look at passive candidates. Globally, LinkedIn has 332 million users. LinkedIn, can well become a hangout, for companies to check out for talent, provide the talent with useful content. It makes finding people easier. The right candidate may not  be looking for a change  — this is the USP of LinkedIn, helping employers to scout for candidates who may not be actively looking for a job. The site makes the passive candidates visible.The site has more content than the jobs. People share ideas and read the ‘ influencers’. It has 500 influencers on its panel. LinkedIn builds an economic graph of its users. It maps the candidates from their student days and then through different stages of their career. LinkedIn is monetized by hiring or talent solutions, marketing solutions and subscriptions. LinkedIn users in India get it free, but it does not want it to be a freemium. HR heads finds that some profiles remain un-updated and do require background checks. India still has a large unorganised workforce.

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