India has a small market for meat alternatives. The challenge is to match the taste of meat. Another challenge is to price these products reasonably — they should not be priced more than natural meat products. Most of these products are developed from plant-based proteins, e.g. soya protein, pea protein and wheat protein. These can have additives such as quinoa flour and spices so that they taste like meat.

Brands focus on health benefits of such products. Many start ups have entered this field. FMCG companies have taken interest in soya-based products, e.g. soya chunks of different companies. Companies offer sachets of flavour along with the product. To promote trials, they have been priced low.

As these products have expiry dates, accurate demand forecasting is a must for the production.