Online meat delivery platforms have got a boost and their business rose several times during the lockdown period. They have expanded their product portfolios and offer RTE or ready-to-eat products. There are several ready-to-cook (RTC) products.

There are several such platforms — Licious, Zappfresh, TenderCuts and FreshToHome. These command 80 per cent of almost Rs.200 crore market. The rest of the market is shared by BigBasket, Swiggy and MilkBasket.

The companies focus on healthy products, free of chemicals and preservatives.

Zappfresh has introduced bulk packs of 2-3 kg. and party packs. They sell products which can be grilled or barbequed. TenderCuts have more RTC products. FreshToHome sells RTC products in small packs. Their ready-to-eat products should cost less than the restaurant dishes. The challenge is to cater to the regional tastes. It is necessary to keep a strict check on quality.