On metaverse, one can buy real estate or virtual property, in some virtual cities. This deal can be done by anyone by creating and selling virtual land. Some firms are creating virtual cities. The lands can be exploited by brands to build brand experience. People can play games on the metaverse, without actually buying the games. It can increase the value of virtual land. Many are open to this concept. The companies building virtual worlds divide it into smaller plots that are bought as NFTs.