Sports Marketing : IPL Media Rights

IPL has invited tender for the media rights for the next five years (2023-2027). Some five years back, these rights were sold to Star Sports for Rs.16347 crore. It was composite rights. BCCI may earn more than Rs.50000 crore this time.

BCCI has put on table the TV and digital rights of IPL. (period 2023-2027). The rights are for India, and across the world. These rights have been put into four categories.

TV Rights for IPL in India

This is the most important category of rights. There are going to be 74 games each for the next five years. Each game has a base price of Rs.90 crore (This is double the existing base price). The number of games can be increased. The valuation in that case will be revised pro rata.

Digital Rights for IPL in India

The base price set for this category is Rs.12,200 crore. It indicates how the sports content is being consumed.

Rights of 18 Games (Opener + Four Play-Off matches)

It pertains to streaming services. A single platform has to pick up these services. The base price for this category is set at Rs.1440 crore.

Overseas TV and Digital Rights

It is expected to fetch a minimum of Rs.1100 crore.

According to informed sources, BCCI should get 1.3–1-5 times the base price. It comes to Rs.45000-50000 crore.

BCCI has done away with composite bids. Each category will be sold separately. A company can bid for any or all the categories. The winner will be the highest bidder in each category.

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