Advertising in newspapers continue to reign supreme in India despite all the odds. Nespapers have geographic selectivity. Though FMCG are yet to embrace print wholeheartedly, it is mainly durables who rely on print. Nespapers are used in combination with other media to get the multiplier effect. There are several types of newspapers — daily, weekly, morning/evening etc. They could be national, regional or local nespapers. This is advantageous to deliver the advertising message to a select geographical audience. In India, there is English press and vernacular press. Newspapers in vernacular language help the advertiser to reach the reader of that language. English print, which has only a 10 per cent share of readership, attracts large advertising chunk especially for SEC-focussed products.Newspapers differ in sizes too — they could be broadsheets or tabloids. A standard broadsheet has about 8 columns, each approximately two inches wide and 22 inches deep. The tabloids or tabs are appoximately half the size of the standard broadsheet. They have 5 columns and are 14 inches deep.