Online meat market is estimated to be Rs.700 crore (2019). It is a miniscule 1 per cent of the total market. Major portion of the market is unorganised. In organised market, the players are Licious, FreshtoHome, Tender Cuts, Meatigo and Zappfresh. These constitute 80 per cent of the online meat market. E-commerce sites such as BigBasket hold the rest of the share.

They sell fresh meat, poultry meat, sea food. They have also introduced Ready-to-Eat and Ready-to-Cook food. RTE and RTC constitute 20 per cent of their sale.

Licious operates in 20 cities. Tender Cuts has 54 stores and plans to expand to 100 stores. Tender Cuts serve 10000 orders per day.

As the large market is still unorganised, organised players have a lot opportunities. The key value propositions are hygiene and safety. They have to establish a robust supply chain in order to succeed. They operate in metros, and tier I cities. There is potential to expand in tier II cities.