OTT apps began mainly as online destinations for catch-up TV. These days they desire to upgrade themselves to super apps that combine entertainment of all kinds on one platform. The core offering of these video streaming platforms were originals, TV shows and movies. They have now introduced gaming to their platforms. It’s a bouquet of HTML5 hyper-causal games. Hotstar has WatchNPlay to accompany cricket enabling viewers to predict the result of every ball and win rewards with the right answers. Voot has brought educational content to the platform. They may introduce hyper-short form of user generated content and hyper-local news too. They may introduce health and wellness-related content too.