Big Boss is popular reality show on TV. However, it has a good digital fan base too. Many consume it on OTT channel. Voot will screen it this season (2021) before it gets screened on Colors. It will be six weeks ahead of the TV broadcast. It will not be a 1-hour episode. It will be screened as curated clips, live and fully interactive. These will be screened round the clock. These will be fully interactive, and will influence the decisions in the house.

India has a good potentia for TV. Here the future of TV is TV, at least for the next five years. There are no chances of cannibalisation of the programmes. Thus India offers an opportunity to create content that is screen-agnostic.

The trend is to be digital first. The lines between digital and TV are blurring. The aim is to deliver entertainment.

A new age quiz show is planned. It will be suitable for TV, social media and OTT. Thus for some programmes, there will be integration. For some programmes, there are going to be spin-offs of the TV programmes.