All theatrical releases have a two hour window. OTT frees the content from this constraint. Viewers are hooked on the basis of crisp content and strong performances. The makers are not worried about the opening numbers. There is no concern for the weekend collection. OTT’s freedom is enjoyed both by the makers and actors. The content is judged only against two criteria — writing and performances. There is a time period of 6-8 hours to say what you want to say. Already, we had the silver screen and TV screen. OTT has given the third screen that takes you to an untapped wider audience all across the world, and into the deep interiors. There are unique stories and long-format content — it allows actors to explore unconventional roles and characters. They can experiment, evolve and attain fame. It is a big universe for a well-made show. If the audience does not like the content, they can stop watching in minutes. It is true democracy.

OTT has massive reach. What is required is a good actor that justifies a role. The actor’s salability or star power does not matter for him or her to be successful. We can call it rennaisance of media and entertainment. All kinds of stories are being told. All genres are being explored.