Even during lockdown due to pandemic when theatres were closed and film shootings were stopped, there was no constraint on making short duration films to tell stories. These films are easier to make. The consumption of short films have gone up. These are made professionally these days. They earn revenues and profits. Short films are very much in demand to feed the OTT channels. They look out for fresh content to satisfy the need of the Indian audience.

Short films have different economics. There are small crews, indoor shooting and lower cost of production. They are good snackable content. Viewers do not have to invest much time to match them. To begin with they had a budget of 1 lac. Today, the budget has reached Rs. 2.5-3 lac. It is a learning experience for the aspiring full-length film makers. These establish the credentials of the makers and actors who can approach mainstream actors and crew for their full-length feature films.