TV is watched by appointment. It is a pleasure to watch the live cricket matches on TV. TV helps to break the news and broadcasts the speeches of the head of state and head of the government. TV is watched by 130 million homes everyday. TV subscriptions, though kept alive, people do not watch too much TV. Subscriptions are kept alive since they are so economical.

To begin with, TV soap operas were typically middle-class, e.g. Hum Log. Later the themes shifted to family dramas and then reality shows appeared. Here the TV has stagnated. It has not innovated in terms of formats and genres.

The audience does not mind spending on ‘experiences’. Audience has not to keep the appointment. This is the typical OTT audience. OTT has gathered an audience of 10 million plus. It has attracted quality writers who write quality content. OTT caters to the needs of urban audience.