Movie outings are still popular but the digital revolution is changing the way entertainment is consumed by viewers. It is driven by internet connectivity and digitisation. Smart phones have become smarter. In fact, they have become the mainstream medium for entertainment. Previously, entertainment was a social engagement. It has become now an intensely personal experience. These two are at extreme ends, and yet they co-exist.

A smart phone can use AI to personalise the entertainment. There is a demand for content that can be consumed on-the-go. The data packages have become competitive. Telecom operators themselves also provide content libraries. There are content apps. Telcos and content apps brands are competing. The integrated services are called for which include content streaming.

Big screen magic still beckons the viewers. At the same time, a new eco-system is likely to emerge in the entertainment industry.