PVR Vkaoo is a movie-on-demand service by a multiplex chain. It works on a simple model.There is a library of films. Pick up a film, and select the time slot and a PVR theatre of choice. You must assure a buy of 50 seats, or the same number of viewers. There will be no premium pricing. The prevailing rates of the day or time are to be paid. If the minimum threshold is not met, the money is refunded. You can put the picture on BookMyShow. Corporates, large kitty groups, organisations and communities are the audience. Revenues are shared between exhibitor and distributor, It is also a platform for independent film-makers. Vkaao competes with OTT players such as Netflix. and Amazon Prime. It is necessary to create awareness about the concept.