Organised retail has huge potential in India.One principal reason is the demographics of India.There is a huge urban population of 377 million (2013). These very people boost the retail sales. There are 100 million working women (2013) in India. Almost 2/3rd of Indian population consists of the youth that is below the age of 35 years. Quick Service Restaurants (QSR), multiplexes and thirst for new experiences are what will define the next generation of retail.