QR code stands for Quick Response code. It makes the user instantly connected to a website, video or app store. It guides the customers to get the information a company wants to provide. It makes a customer travel from the stage of awareness to action or purchase. It is versatile, low-cost and accessible tool. It integrates offline and online journeys and experiences. Scan-thought can be tracked.

In the West, QR codes were widely used in retailing. Of late, in India too we find QR codes at retail outlets.

The QR code was invented in 1994 by Japanese firm Denso Wave for labelling automobile parts.

QR code payments are contactless and convenient. QR code vaccine certificates in pandemic were a great help. QR, in fact, has become mainstream technology.

The excessive use of QR codes can result in a blind spot. Let people seek out the QR codes to make them effective.