Re-defining News

Smartphone has redefined the news industry. First, news is consumed differently. Secondly, news is reported differently. Thirdly, the existing models of news are being challenged. There has to be an up to a minute news. WhatsApp and WeChat do require content that appeals to audiences on these platforms. The audience is curating their own news and in some instances actually reporting it. Younger audiences are turning towards mobile, online video and new visual formats. Older people and rural population will continue to read the paper or watch TV. News consumption is now in terms of bite size chunks — there is less text — there is less text and more video. Though the numbers of news providers have increased, audiences rely on a few trusted ones Journalists use their phones to film, edit and file from the field. A new golden age of news has dawned.

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