In October 2016, the inaugural run of a self-driving truck carrying 45000 cans of Budweiser beer was accomplished in San Francisco, covering a run of 120 highway miles or 193 km. The run was sponsored by Otto, a subsidiary of Uber. It was the first revenue generating load transported by an autonomous truck. Otto got the support of the state of Colorado and other US states. It is believed that self-driving technology will be first used in trucks, rather than cars as trucks are exposed to predictable highway runs rather than unpredictable busy city streets with many distractions. Logistics will be cost-effective once the driverless trucks start operating.