Zee has taken over the media business of Reliance Broadcast — including two TV channels, 45 operational radio stations and 14 radio licences. Dish TV, Zee’s DTH arm, merged with Videocon d2H forming Dish TV Videocon. They already have a cable distribution company — Siticable. Together, they could control 34 million of India’s 170 million TV homes. In broadcasting, Zee is already number 3. The acquisition of Big92.7 FM brand  across 45 markets catapults Zee among the  top few radio companies as well. The group now operates in the spaces of TV, cable, DTH, newspapers and radio. It is in a small way, also into films and music. All this makes it a media conglomerate that is vertically and horizontally integrated.