Syndicated research services

When a research firm sells the research findings to a number of clients, it is called syndicated research. The data tracked by the syndicate becomes input into the marketing information system of the client. ORG Retail Audit is an example of syndicated research. Syndicated research is a continuous tracking of market.

Job Shops

These research firms provide customised research studies to their clients. These firms have to plan, design and execute a research project for the client. There are companies like ORG-MARG providing such customised research.

Government Agencies

There are organisations like Agricultural Prices Commission, Indian Statistical Organisation, Institute of Population Studies, Indian Institude of Public Administration, Indian Institute of Forest Management, Reserve Bank of India etc. which provide research data to the organisations. Mostly these institutions generate data which can be used as secondary data by the organisations.

In-house Research

Most organisations prefer to buy research studies from outside, rather than conduct them in-house. But there are exceptions. An organisation generates a lot of data in its account and sales department. It becomes input in the marketing information system. Some companies undertake research project also.

Advertising Agencies

All good ad agencies do brand research and advertising research these days. All agencies have a department of media which undertakes media research.