Vividh Bharati services on Aakashvani will be stopped with effect from April 1, 2021 in eight states including Maharashtra. Instead, local programmes will be broadcast. Radio Ceylone started broadcasting movie songs 63 years ago, and became a popular radio station in India. To compete with it, Vividh Bharati was commenced from 3rd October, 1957. The pioneers were stalwarts such as Keshav Pandey, Pundit Narendra Sharma, Gopaldas and Girija Kumar Mathur.

Vividh Bharati, apart from songs, broadcast a variety of programmes — interviews of celebrities, reminiscences of celebrities, radio plays or Hawamahal. Chhayageet, Bhule Bisre Geet were very popular. Jaymala has been presented by a number of celebrities for the jawans on the border.

Vividh Bharti was inaugurated in Maharashtra on 12 October, 1968.